ABOUT US
For over a half century, Dur-A-Lift has been the trusted name in bucket trucks, delivering high-performance solutions for industries such as electric utility, forestry, sign and lighting, and telecommunications. With a legacy built on expertise, quality, and dependability, every truck that rolls off our factory floor reflects our commitment to excellence.
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At Dur-A-Lift, it’s not just about the equipment—it’s about the people behind it. From our dedicated team to the dealers and customers we work with, we build lasting relationships based on trust, quality, and commitment. Our people are what make the Dur-A-Lift experience truly different.
At Dur-A-Lift, we combine expertise and innovation to deliver the best bucket trucks in the business. Our team is here to make sure you get the perfect fit for your project. Connect with us today to discuss your upcoming bucket truck needs.
REAL VOICES. REAL EXPERIENCES. REAL DIFFERENCE.
It’s more than just a bucket truck. It’s the people, the quality, and the commitment behind it. See what sets Dur-A-Lift apart.
OUR HISTORY
The Dur-A-Lift story began in 1969 with Durnell Engineering in Emmetsburg, Iowa. In 1988, Diversified Technologies, Inc. (DTI) acquired the assets of Durnell Engineering and relocated manufacturing to our current plant in George, Iowa. Today, DTI is one of the largest employers in northwest Iowa, with a team of over 200 dedicated professionals working to craft the highest-quality bucket trucks.
DTI also owns Sudenga Industries, a leading manufacturer of grain handling equipment. By sharing resources and expertise, these companies work together to deliver exceptional innovation, service, and quality.
New 150,000-Square-Foot Facility
“When we decided to expand the Dur-A-Lift facility back in 2014, we affirmed that our home here in George
and Lyon County had everything we needed to continue growing here. I’m pleased to say that still holds true today.”
– Chuck Sjogren, President
FAQ’s
Can I buy direct from the factory?
Dur-A-Lift equipment may be purchased through your local dealer/distributor. Use our dealer locator to find a dealer near you.
How can I contact the factory?
Toll-Free 1-877-438-7254 between the hours of 8 am to 5pm (Central Time). You can also contact us via e-mail at sales@dur-a-lift.com.
How can I find a dealer/distributor in my area?
Contact us at 1-877-438-7254 or use our dealer locator to find a dealer near you.
What if there is not a dealer/distributor in my area?
Contact us at 1-877-438-7254 or fill our the form at the bottom of the Dealer Locator page and someone will be in contact.
Will Dur-A-Lift ship internationally?
Of course! We ship our equipment all over the world. Contact us today to find out more.
What are you hours of business
Our office is open from 8 am to 5 pm (Central) weekdays. The parts department can be reach from 7 am to 4 pm (Central) weekdays.
Where are you located
Dur-A-Lift, Inc. is located just outside the town of George, in extreme Northwest Iowa. Our home office and manufacturing facility is located 1 mile Northeast of George. Our address is 2002 Kingbird Ave., George, IA 51237. You can reach us toll-free at 1-877-438-7254 with any questions.
How can I get pricing or place an order?
Contact your local Dur-A-Lift dealer/distributor for pricing or fill out our Request a Quote form and we will have someone get in contact.
Does Dur-A-Lift make special parts or equipment?
We love a challenge and will happily visit with you about specially manufactured equipment or components. Please contact us at 1-877-438-7254 to discuss your needs. It is important to note that special items may require extra time to manufacture and cannot be returned.
Where can I see Dur-A-Lift equipment in person?
Dur-A-Lift, Inc. is represented at a number of national and regional trade shows each year. Our equipment is often displayed as part of our effort at those shows. In addition, we have an extensive network of stocking distributors where many of our products can be viewed.
How can I become a Dur-A-Lift dealer or distributor?
We are always looking for established, qualified people and dealerships to represent us. Learn more here.
Who owns Dur-A-Lift?
Dur-A-Lift, Inc. is a division of Diversified Technologies, Inc. (DTI). Other divisions of DTI include Sudenga Industries, Inc., a leading manufacturer of grain, feed and seed handling equipment (www.sudenga.com). Diversified Technologies, Inc. is privately owned.
How do I apply for a job at Dur-A-Lift?
We are always looking for qualified individuals. You can apply in person at our corporate offices located at 2002 Kingbird Ave. outside of George, Iowa. You can reach us via phone at 1-877-438-7254. (Ask for the Human Resources Department.) or email careers@dur-a-lift.com.
JOIN OUR TEAM
We are always looking for people who have the right combination of critical thinking, positivity and creative problem-solving. Employment opportunities are available in engineering, sales, office, and production. Send your resumé & cover letter to careers@dur-a-lift.com to apply.
Dur-A-Lift is located just outside of George, Iowa at 2002 Kingbird Ave.
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“Out on the production floor every unit is a show unit…the pride we have in our Dur-A-Lift product is commendable.” READ MORE
PATENTED PRODUCTS
The following patents and patent information applies towards Diversified Technologies Inc., Dur-A-Lift Inc., Dur-A-Lift products, and other Diversified Technologies Inc. divisions and products.
outrigger analyzer system
US Pat. No. 7,915,752