About Us

For more than half a century, Dur-A-Lift has specialized in building bucket trucks for the electric utility, forestry, sign and lighting, and telecommunications industries. The experience, quality and dependability shows in every product that leaves our factory floor. We take pride in providing unsurpassed service both during and after the sale. We’ll talk bucket trucks with you anytime.

bucket truck manufacturer


With decades of experience providing key industries with the best bucket trucks for their needs, we have become experts at speaking bucket truck. From our welders to our engineers to our salespeople, speaking bucket truck is the preferred form of communication here at Dur-A-Lift. And because we speak bucket truck, customers know their bucket truck has been built exactly to their specifications to get the job done right. Contact us or find a dealer near you to get started on your next bucket truck.

Made in the USA since 1969. Trust Dur-A-Lift for all of your bucket truck needs.



The Dur-A-Lift brand dates back to 1969. At that time, it was part of Durnell Engineering in Emmetsburg, Iowa. In 1988, Diversified Technologies, Inc. (DTI) purchased the assets of Durnell Engineering and relocated the manufacturing to its plant in George, Iowa. DTI employs over 200 people and is one of the largest employers in northwest Iowa.


When you have questions about bucket trucks, the Dur-A-Lift experts have answers. Contact us to talk bucket truck sales, parts, service and more.


Main Office


Sales Engineer


Sales Manager


Eastern Regional Sales Manager

Kelly Ruter image

Sales Manager

Kelly Ruter

Western Regional Sales Manager


Main Office


Sales Coordinator


Main Office




Service & Parts


Service Department

P: 712-475-6311
E: service@dur-a-lift.com


The following patents and patent information applies towards Diversified Technologies Inc., Dur-A-Lift Inc., Dur-A-Lift products, and other Diversified Technologies Inc. divisions and products.

outrigger analyzer system

US Pat. No. 7,915,752


Can I buy direct from the factory?

Dur-A-Lift equipment may be purchased through your local dealer/distributor. Use our dealer locator to find a dealer near you.

How can I contact the factory?

Toll-Free 1-877-438-7254 between the hours of 8 am to 5pm (Central Time).  You can also contact us via e-mail at sales@dur-a-lift.com.

How can I find a dealer/distributor in my area?

Contact us at 1-877-438-7254 or use our dealer locator to find a dealer near you.

What if there is not a dealer/distributor in my area?

Contact us at 1-877-438-7254 or fill our the form at the bottom of the Dealer Locator page and someone will be in contact.

Will Dur-A-Lift, inc. ship internationally?

Of course!  We ship our equipment all over the world.  Contact us today to find out more.

What are you hours of business

We are open from 7 am to 5pm (Central) weekdays.

Where are you located

Dur-A-Lift, Inc. is located just outside the town of George, in extreme Northwest Iowa.  Our home office and manufacturing facility is located 1 mile Northeast of George.  Our address is 2002 Kingbird Ave., George, IA  51237.  You can reach us toll-free at 1-877-438-7254 with any questions.

How can I get pricing or place an order?

Contact your local Dur-A-Lift dealer/distributor for pricing or fill out our Request a Quote form and we will have someone get in contact.

Does Dur-A-Lift, inc. make special parts or equipment?

We love a challenge and will happily visit with you about specially manufactured equipment or components. Please contact us at 1-877-438-7254 to discuss your needs.  It is important to note that special items may require extra time to manufacture and cannot be returned.

Where can I see Dur-A-Lift equipment in person?

Dur-A-Lift, Inc. is represented at a number of national and regional trade shows each year.  Our equipment is often displayed as part of our effort at those shows. In addition, we have an extensive network of stocking distributors where many of our products can be viewed. 

How can I become a Dur-A-Lift, Inc. dealer or distributor?

We are always looking for established, qualified people and dealerships to represent us.  Please contact us at 1-877-438-7254 with your inquiry or via the contact us feature found on this site.  Prospective dealers must fill out a credit application, receive approval and meet with a factory representative.

Who owns Dur-A-Lift, Inc.?

Dur-A-Lift, Inc. is a division of Diversified Technologies, Inc. (DTI).  Other divisions of DTI include Sudenga Industries, Inc., a leading manufacturer of grain, feed and seed handling equipment (www.sudenga.com). Diversified Technologies, Inc. is privately owned.

How do I apply for a job at Dur-A-Lift?

We are always looking for qualified individuals.  You can apply in person at our corporate offices located at 2002 Kingbird Ave. outside of George, Iowa.  You can reach us via phone at 1-877-438-7254.  (Ask for the Human Resources Department.)  or email careers@dur-a-lift.com.