About Us

With a rich history spanning over fifty years, Dur-A-Lift has consistently excelled in crafting top-notch bucket trucks tailored for electric utility, forestry, sign and lighting, and telecommunications sectors. Our commitment to experience, quality, and dependability is evident in each product that rolls off our factory floor.

bucket truck manufacturer


Drawing on decades of expertise in providing specialized bucket trucks to key industries, Dur-A-Lift has cultivated a unique proficiency in the language of bucket trucks. Whether it’s our skilled welders, engineers, or sales team, conversing in bucket truck terminology is the preferred mode of communication within our organization. This fluency ensures that customers’ bucket trucks are precisely built to their specifications, guaranteeing optimal performance for the task at hand. Reach out to us directly or locate a dealer to speak bucket truck with an industry expert who understands your unique requirements.

Made in the USA since 1969. Trust Dur-A-Lift for all of your bucket truck needs.



The Dur-A-Lift brand dates back to 1969. At that time, it was part of Durnell Engineering in Emmetsburg, Iowa. In 1988, Diversified Technologies, Inc. (DTI) purchased the assets of Durnell Engineering and relocated the manufacturing to its plant in George, Iowa. DTI employs over 200 people and is one of the largest employers in northwest Iowa.


Can I buy direct from the factory?

Dur-A-Lift equipment may be purchased through your local dealer/distributor. Use our dealer locator to find a dealer near you.

How can I contact the factory?

Toll-Free 1-877-438-7254 between the hours of 8 am to 5pm (Central Time).  You can also contact us via e-mail at sales@dur-a-lift.com.

How can I find a dealer/distributor in my area?

Contact us at 1-877-438-7254 or use our dealer locator to find a dealer near you.

What if there is not a dealer/distributor in my area?

Contact us at 1-877-438-7254 or fill our the form at the bottom of the Dealer Locator page and someone will be in contact.

Will Dur-A-Lift ship internationally?

Of course!  We ship our equipment all over the world.  Contact us today to find out more.

What are you hours of business

Our office is open from 8 am to 5 pm (Central) weekdays. The parts department can be reach from 7 am to 4 pm (Central) weekdays.

Where are you located

Dur-A-Lift, Inc. is located just outside the town of George, in extreme Northwest Iowa.  Our home office and manufacturing facility is located 1 mile Northeast of George.  Our address is 2002 Kingbird Ave., George, IA  51237.  You can reach us toll-free at 1-877-438-7254 with any questions.

How can I get pricing or place an order?

Contact your local Dur-A-Lift dealer/distributor for pricing or fill out our Request a Quote form and we will have someone get in contact.

Does Dur-A-Lift make special parts or equipment?

We love a challenge and will happily visit with you about specially manufactured equipment or components. Please contact us at 1-877-438-7254 to discuss your needs.  It is important to note that special items may require extra time to manufacture and cannot be returned.

Where can I see Dur-A-Lift equipment in person?

Dur-A-Lift, Inc. is represented at a number of national and regional trade shows each year.  Our equipment is often displayed as part of our effort at those shows. In addition, we have an extensive network of stocking distributors where many of our products can be viewed. 

How can I become a Dur-A-Lift dealer or distributor?

We are always looking for established, qualified people and dealerships to represent us. Learn more here.

Who owns Dur-A-Lift?

Dur-A-Lift, Inc. is a division of Diversified Technologies, Inc. (DTI).  Other divisions of DTI include Sudenga Industries, Inc., a leading manufacturer of grain, feed and seed handling equipment (www.sudenga.com). Diversified Technologies, Inc. is privately owned.

How do I apply for a job at Dur-A-Lift?

We are always looking for qualified individuals.  You can apply in person at our corporate offices located at 2002 Kingbird Ave. outside of George, Iowa.  You can reach us via phone at 1-877-438-7254.  (Ask for the Human Resources Department.)  or email careers@dur-a-lift.com.


We are always looking for people who have the right combination of critical thinking, positivity and creative problem-solving.  Employment opportunities are available in engineering, sales, office, and production. Send your resumé & cover letter to careers@dur-a-lift.com to apply.

Dur-A-Lift is located just outside of George, Iowa at 2002 Kingbird Ave.

New 150,000-Square-Foot Facility Opening 2024

“When we decided to expand the Dur-A-Lift facility back in 2014, we affirmed that our home here in George
and Lyon County had everything we needed to continue growing here. I’m pleased to say that still holds true today.”
– Chuck Sjogren, President


The following patents and patent information applies towards Diversified Technologies Inc., Dur-A-Lift Inc., Dur-A-Lift products, and other Diversified Technologies Inc. divisions and products.

outrigger analyzer system

US Pat. No. 7,915,752